What’s the fastest method to attract more new patients to your practice? Every practice owner wants the simple answer so when the telephone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to prevent getting sold and instead obtain an online medical marketing firm that provides value. Ask these 5 questions.
* Will they measure success in terms of trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Are they transparent or do they hide fees?
* Do they really manage your marketing for you personally?
* See below for your particulars on each.
1. Do they measure success when it comes to new patient leads?
In the event you own a practice, the purpose of medical marketing would be to do just something, which would be to have more new patients calling as well as emailing your practice. It’s not to the amount of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be changed into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Some will even ask you to put special coding on your own website throwing off your current marketing metrics. Instead choose a marketing firm which uses call tracking and form fill tracking to accurately see how many NEW Patients contact you every month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a large red flag. It’s a sales strategy to sell a service people would want to dump within a month or two that keeps you spending money on 6-one year for something which does nothing. Ensure that you pick a medical marketing firm that charges on a month to month basis. Like that, they’ll must carry on and earn your company monthly.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is the fact none of these work then one is even illegal. There is zero proof that using these marketing tools will attract just one new patient. However, there is a lot of evidence that these particular are just ways to charge your practice for services that do nothing.
Geo-fence display pushes text messaging in the market to prospects driving by the practice. Which is not only annoying, and if it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Smart idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for most local businesses but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads and after that talk to a few clients who’ve used it.
4. Are they transparent or do they hide fees?
When it comes to price you’d like to know what you’re spending money on, right? Yet a typical ripoff strategy in the market is always to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then your firm refuses to really provide information on how a lot of that cash will almost certainly actual AdWords spend versus to their pockets.
The only transparent method to charge for medical PPC would be to charge a monthly management fee and then have you pay the AdWords spend right on your credit card. Like that you know just how much you are paying the marketing firm to manage your medical PPC and just how much went to Google’s AdWords.
5. Will they manage your marketing to suit your needs?
There are plenty of low-cost internet marketing services out there that offer you access to software which means you can manage your marketing yourself. For example, you will find a couple of businesses that sell online review software, and almost none that train your team using it and be sure it’s working for you.
Getting access to powerful website marketing tools is wonderful, in principle, in case you have a Ph.D. in online marketing and 40 hours a week to spare. On the other hand, if you currently have a job helping patients, these are generally just a large waste of time and money.
Ensure that you check that this marketing firm does the work, so that you can concentrate on everything you do best which can be helping patients. What’s the fastest method to attract new patients? Ensure for every dollar you put money into lead generation you’re getting nlphhf along with a positive ROI. It’s that simple. And steer clear of all the nonsense about geo-fence displays, retargeting, banner ads as well as other stuff that does nothing for the medical practice.